It’s in the cards by Marc ap Dafydd
There are not many tangible links with our decade of membership in the Football League available to us at Merthyr Town. The holy grail of a home match programme continues to elude the museum project, there are always a few Merthyr Town issues up for auction but their rarity means that their reserve prices are always way outside our budget. We’ve got a few away game programmes in the collection in preparation for future exhibitions but a copy produced and sold at Penydarren Park escapes us. However around 100 years ago our squad of players preparing for a season in the Football League alongside teams such as Watford, Watford and Millwall were photographed for inclusion in one of the great promotions of the age; the cigarette card. The cards were originally included in the packaging as “stiffeners” to prevent the cigarettes from bending or breaking but very soon became collectors ’ items in their own right and another way to advertise the brands in a very crowded tobacco