Who buys the match programme? By Mao
One of the many reasons we started this fanzine way back in 1989 was the indisputable fact that buying a Merthyr match programme had over the years been a pointless exercise, a purchase more based on tradition than actual value for money. The production of a match programme seemed to be a chore that the football club endured to meet league rules rather than an avenue for engagement with it’s customer base; it’s fans. The programmes produced in the seventies were notorious for their minimalist content – the match info wasn’t even listed on the cover and with a maximum of eight pages of script available to read it didn’t take long to read the “16 font” words welcoming the away team, confirming the next home Welsh League game and listing a squad of players from Don Payne down but we still bought it which is apparent by the boxes of “Sideburn Bob” covered programmes stored in attics across the borough. By the eighties the programme was slightly better but still contained no opinion p...